While exploring her grandmother’s perennial gardens as a child, Jeff developed what would become a lifelong love of flowers. Years later, after raising a family and retiring from a 24-year career in financial services, she moved with her husband to the Cape. Its natural landscape helped rekindle that childhood passion and motivated her to make a life change.
She enrolled in floral design classes and began a new career. In preparing her business plan for Verde, she came across a study that showed upon receiving flowers, one’s mood is elevated for up to three days. Jeff quickly realized her business wouldn’t be just floral design, but rather “mood elevation.” She opened Verde Floral Design based on this uplifting concept: flowers make people feel good, and by producing beautiful experiences around flowers, she could add a bit of happiness to the lives of her customers. Jeff says, “This concept has helped build Verde’s success and continues to inspire the work we do every day.“
Born in Brooklyn, Hira moved to the Cape with her family 20 years ago. She earned her BA from UMASS Amherst and moved to Canada for a few years. Having held a variety of supervisory and marketing positions, Hira recently decided to pursue her MBA and was accepted into the online program at Simmons College.
While studying for her GREs, Hira stumbled into Verde and asked to help out for Mother’s Day. According to Jeff, it’s been a “match made in Heaven.” Hira believes her work at Verde helps in her graduate studies, and Jeff believes Hira’s studies help in Verde’s business. Fluent in a number of languages including Urdu, Pujabi, Hindi and conversational Spanish, Hira also speaks to flowers with her favorite being calla lilies!
Jess feels fortunate to have been born and raised on Cape Cod. She grew up living on a salt marsh and river, learning to appreciate the ever-changing beauty and simplicity of nature. Rosa Rugosa, Bayberry and marsh grasses became a few of her favorite native plants and helped inspire her to become a floral designer.
She raised her family on a farm in southern Vermont with its vast fields feeding her physical and spiritual needs. Design has always been her passion; designing herb gardens, and managing a women’s boutique in Walpole, N.H. helped nurture this passion. Volunteering as a hospice caregiver has helped hone Jess’s innate listening skills. This unique skill set allows her to translate customer needs into every floral design.
Believing the three most important elements to a great floral design are: choosing a beautiful container; simplicity of design; and choosing flowers pleasing to all your senses, she says, “I’m grateful every day for having the opportunity to brighten someone’s life with flowers.”
A Master Gardener with the Cape Cod Cooperative, flowers and plants have been a passion for Juanita ever since she can remember. Drawn to the beauty of flowers, she studied horticulture at UCONN while working part-time at a local nursery. After a successful career in retail, and raising her family of four sons in Hopkinton, Juanita and her husband relocated to the Cape a few years ago. She wholeheartedly endorses research which has proven plants and flowers have many health benefits including purifying the air we breathe as well as reducing stress. Juanita invites all to Verde, saying, “Stop in and smell the roses, you’ll surely walk away with a smile.”
Born and raised in Southbridge, Dave has spent most of his life in Central MA. He worked for New England Power for 38 years before retiring and moving to Cape Cod to be closer to family and friends. Having vacationed on the Cape for many years, the move was an easy one as he loves summers on the Cape. Dave started working for Jeff soon after she opened the doors of Verde. He loves to drive and has said on numerous occasions that this is his dream job. “What’s better than driving around picturesque parts of the Cape and brightening people’s day by bringing them flowers?” he asks.
MEGAN LAVERTY & KELLY BOETTGER
Megan Laverty is a full-time manager at Siena, a local restaurant, where she luckily met Jeff as a guest. Attending college for art and having a life-long passion for the outdoors, she asked Jeff on a whim if she would ever want an “extra set of hands” at the shop. Turned out it was perfect timing, and she has been helping out at Verde ever since. Tending to her own indoor garden of over 25 plants, Megan explains, “This role provides an outlet for my creativity and allows me to pursue my thirst of knowledge about plants and flowers.” Stop by and ask Megan to show you how to make an Ikebana design.
Kelly Boettger was born in Oahu, Hawaii and as a true islander, spent summers on Cape Cod. At 13, she and her family moved to Falmouth where she lived until marriage, relocating along with her husband and two children to Mashpee. Lovers of the outdoors, Kelly and her family spend their time swimming, sailing and enjoying the weather. She works full-time as a waitress at Siena and decided to join Megan at Verde to help out during the busy seasons. As Verde’s resident expert on orchids, she invites you to come by and ask how to care for them.
Meet our crew of high school and college students who help us out during holidays and summers. From left to right –
Kailey Barrows – Attends UMASS Dartmouth, Class of 2020, pursuing a BFA with a double major in Painting and Illustration.
Aiden Wieler – Senior at Bourne High School, class of 2019, member of the swimming, basketball, soccer and track teams; plans to attend college in the Fall and hopes to become an architect.
Riley Kennedy – Attends Bridgewater State, class of 2020, pursuing a BS in Health Services.
Dave Moriarty – Attends UMASS Dartmouth, Class of 2020, pursuing a BFA in photography.
Sammy Morrey – a freshman at Mashpee High School, Class of 2022 and member of the soccer and lacrosse teams.